Surging With Creativity

Design

Visual Design from the Mind

Success MFG

Logo Design

ProSphere

Logo Design

EZ Sports

Logo Design

SMI

Logo Design

Teamwork

Catalog Design

Bret Boards

Poster Design

JTUSA

Catalog Design

Auto Trader

Calendar Design

Web

The Digital World is a Beautiful Place

Spectrum

Web Design / HTML CSS

Demo Site

LPGN

Wordpress Web Design

Demo Site

S.W. Fixtures

Web Design / HTML CSS

Demo Site

K2LP

Web Design / HTML CSS / Database

Demo Site

Teamwork

Email Design / HTML CSS

ProSphere

Email Design / HTML CSS

Spectrum

Email Design / HTML CSS

Teamwork

Email Design / HTML CSS

Motion

Imagination into Motion

Spectrum
Product Line

Motion Graphics /
Video Editing

Teamwork
Outerwear

Motion Graphics /
Video Editing

Teamwork
SteelMesh 2

Motion Graphics /
Video Editing

Amega
Teaser

Motion Graphics /
Video Editing

Amega
Products

Motion Graphics /
Video Editing

Amega
Energy

Motion Graphics /
Video Editing

Amega
Opportunity

Motion Graphics /
Video Editing

Amega Foundation

Amega
Foundation

Motion Graphics /
Video Editing

Profile

SERGIO R GARCIA

Senior Level Designer

Knowledge


  • CREATIVE SKILLS

    Web

    HTML5, CSS3, jQuery and Javascript Plugins

    Experience with Responsive Design, Bootstrap, Wordpress and CMS

    Basic Understanding of PHP and MySQL

    Knowledge of User Experience Process, Methods and Philosophy - Including Understand Business Requirement & Goals, User Personas, Competition Analysis & Idea Concept Research, Wireframing, Prototyping & User Testing, UI Design, Gather Feedback, Make Improvements

    Design

    Composition, Components, Concepts

    Brand Identity, Logo & Icon Design, Typography, Color, Image & Spacing Balance

    Adobe Creative Suite: Acrobat, InDesign, Illustrator, Photoshop, Dreamweaver, Flash, Premier and After Effects

    Microsoft Office: Word, Excel and PowerPoint

    Apple: Pages, Keynote, Numbers

    Macintosh OSX Environment

  • UI/UX PROCESS

    Strategy: Content Development. Gather project goals and business requirements for user interaction.

    Personas: Customer Analysis. Snap shot of target audience profile.

    Research: Competitor Analysis. Research design and user interaction idea trends based of business requirements.

    Prototype: Structure Development. Create low fidelity sketch wireframe and high fidelity detailed prototype for early testing along with iteration. Track goals and integration. Generate user guides and storyline.

    Design: Visual Development. Create UI visual elements. Coordinated with back end developers for UX interactivity and animation. Test for adaptation on all device screen sizes.

    Analyze: Track goals and integration. Monitor and gather user feedback. Make adjustments & improvements. Analysis and iteration.

  • MOTION GRAPHIC PROCESS

    Brainstorming: Collaborate with client to understand project goals and objectives along with target audience, deadline, budget requirements, soundtrack, sound effects, voice-over and script creation.

    Storyboarding: Visualize ideas as sketches in storyboard depicting a storyline, narrative and movement to show how the message will be communicated.

    Presentation: Present storyboard along with soundtrack/voice-over example to client and get sign-off approval.

    Animation: Proceed to animate each and every scene in the storyboard. This is not a quick process and may take several weeks to complete.

    Sign-Off: Meet with client and present results of completed animation. Changes are common at this stage.

    Delivery: Once animation is complete, proceed with video rendering process and deliver animation in desired format.

  • CREATIVE PROCESS

    Identify: Understand the problem and identify the goal.

    Research: Gathering information, modern trends, technologies and examples.

    Conceptualize: Brainstorm solutions, visualize concepts, and sketch out ideas.

    Design: Selecting and Arranging Visual Elements to Deliver a Message and Move Emotions.

    Present: Communicate Concepts and Logic Behind Solutions While Being Open-Minded to Constructive Criticism.

    Complete: Produce Final Workable Web, Print or Video Outcome For Desired Results.

    Analyze: Measure Results and Refine Components If Needed.

Career


  • Mar 2016 – Present

    Email Design Specialist

    Hay House, Inc
    Carlsbad, CA

    Email Design Responsibilities Include: Hand Code Responsive Emails using HTML & CSS. Work with UTM Links, Keep Track of Email Schedule and Study Reports.

  • Dec 2011 – Nov 2015

    Marketing Sr. Graphic Designer

    Teamwork Athletic Apparel
    San Marcos, CA

    Web, Print, & Video Responsibilities Include: Website Development & Design, Web Banners, Responsive Email Design, Video Editing, Logos, Sales Flyers, Large Format Banners, Presentation Slides, Photography, and Catalogs

  • Apr 2010 – Aug 2011

    Marketing Graphic Designer

    Amega Worldwide, Inc
    Irvine, CA

    Web, Video & Print Responsibilities Included: Website Development & Design, Email Campaigns, Flash Animation, Video Editing, Presentation Slides, Event Logos, Brochures, Sales Flyers

  • Mar 2009 – Apr 2010

    Senior Graphic/Web Designer

    Synchronicity Marketing
    Irvine, CA

    Web & Print Responsibilities Included: Website Development & Design, Email Marketing, Flash Development, Corporate Identities, Style Guides, Logo Designs, Print Ads, Direct Mail, Sales Collateral

  • Oct 2006 – Nov 2008

    Graphic Designer

    DYE Precision
    San Diego, CA

    Print, Web & Apparel Responsibilities Included: Websites Development, Flash Animation, Posters, Packaging, Magazine Ads, Banners, Catalogs Collaboration, Apparel Concept & Design for Jackets, Hats, Shorts, Gloves, and T-Shirts

  • June 2005 – Oct 2006

    Multimedia Specialist

    K2 Licensed Products / K2 Inc
    Carlsbad, CA

    Web Development & Photography Included: Designed and maintain database driven website. Product Photography and Mac Tech

  • June 2002 – June 2005

    Lead Graphic Designer

    JTUSA / Brass Eagle Paintball
    Chula Vista, CA

    Print, Web & Apparel Responsibilities Included: Catalog, Packaging, Magazine Ads, Banners, Posters, Websites Development, Flash Animation and T-Shirt Graphic Designs.

  • Sept 2001 – July 2002

    Letterer/Typographer Designer

    Wildstorm / DC Comics
    La Jolla, CA

    Graphic & Lettering Responsibilities Included: Dialog and Visual Effect Formatting and Layout for Worldwide Distributed Graphic Novels and Comic Books. Collaboration with Writers and Artists to Brainstorm Ideas and Enhance Layout Design.

  • Oct 1996 – Sept 2001

    Marketing Graphic Designer

    Auto Trader Publications
    San Diego, CA

    Graphic & Marketing Responsibilities Included: Media Kits, Sales Pamphlet, Print Ads, P.O.P., Event Programs, and all Marketing Collateral. Negotiated Bids with Printers and Vendors. Assisted in Weekly Magazine Layout and Output Production.

Contact

Need help with your next project? Please fill out the form below. Thank you for stopping by.